Thursday, May 19, 2005

FTC wants to tweak CAN-SPAM Act

The link above will take you to a 31 page PDF file proposing changes to the Can-Spam Act, mainly to the "opt-out" provisions of the law. The FTC wants consumers to be able to conclusively opt-out by taking a single step, such as sending an email or visiting a single web site.

The Can-Spam legislation is a perfect example of good intentions amounting to naught. Somehow, I doubt changing the law will change anything. I could be wrong, but history is on my side in this judgement.

Jack

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