The Implications of Doubling the Number of the World's Computer Users

Intel research suggests that the next wave of computing users will look very different than the first. They will be less affluent and more heterogeneous, live in more challenging environments in the developing world, and in many cases have very different daily lives and abiding concerns.

Only 10% of the world's population are computer users. Half have never made or received a telephone call. This research paper is worth contemplating as the nature of the next doubling of computer industry growth will look nothing like the past ten years. Lots of implications for distribution models, channels, product price points, functionality, and a lack of always-on networking. Moreover, blockbuster products will have to be localized for the world's 130+ countries and societies. This will favor the big players.

-- Peter S. Kastner