Electronic Arts must really not get it. They have included spyware in a new game that will deliver contextual advertising during game play. "Spyware" is the right term, too, as the software phones home to report what the user does online in order to deliver ads more accurately.
This is going to develop into a huge flap. Users who shell out serious money for a game are actually setting the publishing company up for more income and even at this early stage, the resentment is palpable. Check out game player's forums and see for yourself. The cries of "foul" are loud and growing in numbers.
To my way of thinking, this is simply another case of greed gone mad. Sadly, we will see more and more of this.