Microsoft is making the tools and bits of software copy protection and activation (Similar to Windows activation) available to developers. At first glance, this looks like nothing more than a gift to hardworking developers, no matter how large or small their projects are.
But I fear MS has an agenda. They are already using relatively restrictive copy protection and activation schemes on their products and they have made no secret of the fact that they plan to push forward in this area. However; there is a customer outcry because of the inconvenience and mistakes in the process, and MS has to worry it might become a tidal wave of dissatisfaction leading to lost sales and hence revenue. (Other companies plan similar schemes; notably Adobe, thought these two are by no means the only ones.) So, the only way they can gain acceptance, or at least resignation, of customers to these schemes is to make ones like it so pervasive that there are few alternatives.
There's a lot at stake here.