Content Management Momentum Grows

Three content-management events in a week puts an emphasis on why vendors are investing so much in this area. IBM is purchasing extraction and transformation expert Ascential (see our blog). Apple is buying SchemaSoft, a "extract, synthesize and publish" company. And EMC rolled out a new version of its Documentum content manager with new features for desktop file management.

The big picture is that desktop data now far exceeds all other enterprise data. Getting more enterprise and collaborative value is a huge opportunity for generating value. Besides, the cost of just one document search for an F100 company can run to tens of millions of dollars. (Ask Microsoft).

IBM, Apple, and EMC are three of the blind men touching the data elephant. They are all part of the solution which is evolving as part of the "Information Lifecycle Management" concept.