Go ahead, type "www.ebay.com" into your web browser window like the designer intended you to. Well, doing that may put you in the minority of surfers. Seems many 'Net surfers think it's so much easier to just type "ebay" or "yahoo" in their Google tool bar and click from there.
Wow, who would have thought that the most frequently used search terms at the top search sites are ... other search site URLs! Go figure. The work by Hitwise was reported in the March 22nd Wall Street Journal (free to online subscribers). The social implications are beyond me, but it does not suggest an early end to the obesity crisis. The capital costs to the search sites to support these short cuts must be huge.
Peter S. Kastner
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