Can the zebra change his stripes? We'll have to see.
Claria, formerly Gator, has long been a primary object of scorn, and even hatred, for their spyware, popup ads, etc. etc. Now they've promised to exit the adware business completely, instead concentrating on a portal which will deliver contextual ads to it's users.
I'll be watching this one closely, though I'm going to have to have a lot of assurances before I'll be visiting their site using anything but a sacrificial machine.