Don't mind the headlines. Without the hysteria it just means Dell is going to start acting like a car company and financing the purchase of what they build. It could be a good deal for all concerned, especially if Dell uses lower interest loans on entry level machines to open computing to those who might otherwise not be able to afford it.
There is potential for profit and the scheme might even help improve customer service. After all; you don't want a frustrated customer defaulting on a loan upon which you hold the note.