Reportedly, "only 30-percent of Xbox 360 owners were aware of the HD graphics capabilities of the machine," and while the figure did rise on the Blu-ray-packin' PS3, it still stopped at just 50-percent.
Many Xbox 360, PS3 owners unaware of HD abilities
I was amazed at this, is blu-ray not the ONLY reason to buy the PS3? ;)
Also heard about this at my favorite HD Theater podcast, HT Guys.