It all boils down to who is going to pay for the bandwidth?
We think we are paying for bandwidth, but the truth is that our "broadband" has been severely oversold by the ISP. They simply cannot deliver the volume of data nor the speeds they have promised to all their customers. The infrastructure is not there. This applies to the US, Canada and a host of other nations besides Britain, which is the actual subject of this article.
As more and more content is available in bandwidth-intensive formats, this is going to be more and more of a problem and we all know that sooner or later, we (the users) are going to end up paying for it in one form or another.