Friday, March 21, 2008

Best Buy institutes aid program for victims of DVD format war

War is hell on the innocents — even format wars like the one that recently left HD DVD buyers glumly regretting their allegiance while the Blu-ray nation marched in victory. But electronics retailer Best Buy, having served both sides like an arms dealer, has some compassion for the defeated and, more importantly, would hate to see them lose their taste for new gadgets. That’s why it’s setting aside $10 million to give away in $50 gift card increments to any of its customers who bought an HD DVD player or HD DVD Xbox drive before February 23.

Get in line!


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