Plus, the End User License Agreement (EULA) authorized the company (Massive, Incorporated) to collect data on you and use that to serve contextual ads.
The bit about ads in a game demo is one thing. But in a game someone has already shelled out big bucks for, it's a disgrace. Greed run rampant. There is no other way to say it. And to add to the injury, the reporting, etc. seems to amount to really big back-door to one's computer.
When are the companies going to realize that it is MY computer, not theirs? And that it is MY personal information and they have no right to it?