Googling the Bottom Line

I read this article last night and came back to it again this morning. That must mean I gotta post it. Anyway, this is about the fascinating world of Google results and what good placement in Google results can mean in business dollars to a company. This is part of the reason that we have to deal with the link spam and other stuff I expounded on in a previous post here.

Funny thing is that in my own business I've played the game straight and have made no attempt to "cook" the results. I've spent no time or money trying to come out on top. Yet if I google for "airplane antennas" (without the quotes), my very own business is the first result; and to date, has been that way for a long, long time. This proves that being the top link to a simple, pertinent search phrase doesn't always send mega-bucks your way. Or in other words, don't call me asking for money just because I have a top google listing. Then again, I'm not in any hurry to try to get a lower placed listing, either.