TigerDirect Sues Apple Over New OS

I rarely revisit things we've already posted here, but there is some new information on this lawsuit. According to this eWeek article the reason TigerDirect is suing Apple over Tiger OS X is:

"TigerDirect's main contention is that Apple has flooded the Internet with the word "tiger" as it relates to computers, which has knocked the retailer from the top of search results on Google, Yahoo and MSN."

So that got me very, very curious. I realize that my methods are not scientific, but here is today's Google on "tiger". (warning large graphic of search results)

Here is today's Google on "tiger computer". (warning large graphic of search results)

And here is today's Google on "tiger apple computer". (warning large graphic of search results)

Only when we add "apple" to the search do the results not return a high ranked link to TigerDirect. Note that even then, the Tiger Direct ad appears second in the right hand column.

Like I said, this is unscientific. I wonder what TigerDirect will try to claim and what the court will say about it. If it gets that far.

UPDATE: 5-1-05 I had heard that Tiger Direct sold Apple. The only Apple product they sell is the iPod line and limited accessories -- they don't even have a full featured iPod store.